A Message From Our CEO
How do you mark the exact moment a company is born? Sometimes it’s trickier than it seems. Back in 2006 we were digitizing home movies and doing high-end printing, but by 2009 we realized that our heart – and our experience – was in commercial production.
Over the years we’ve had the privilege of working with many talented people on fun, exciting and important projects. We’ve helped raise tens of millions of dollars for worthy causes and have created high-quality content for a variety of companies and organizations, from nonprofits to Fortune 100 companies.
It’s been quite a journey, and last year we underwent another metamorphosis with the reveal of our new name and brand: Riveo Creative. The new brand represents our vision for the future.
We are leading our industry with sustainability and are committed to telling stories of impact. These days we still make a lot of video content, but we also offer marketing planning and strategy, content creation, brand development, and design services. I’m so proud of our team and am grateful to everyone who has supported us over the years.
Thank you for being an important part of our story. Here’s to the next 15 years!
Elin Barton
CEO & Founder
It’s “Pawty” Time!
Our Chief Cuteness Officers, the undisputed rulers of lunchtime snuggles and morale boosting tail wags, were the stars of the show as we celebrated our 15th anniversary!
Looking Back at our Favorite Stories
We took a trip down memory lane to revisit some of our favorite projects. From heartwarming stories to sleek product demos, these projects showcase the power of storytelling in capturing hearts and minds.
Read MoreLessons Learned from 15 Years in Business
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Did You Know? Surprising Secrets of Riveo Creative
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Our Story: A Timeline of Riveo Creative
2009 – 2011 – 2012 – 2013 – 2014 – 2015 – 2016 – 2018 – 2019 – 2020 – 2021 – 2022 – 2023
Introducing White Knight Productions
Fun Fact: The original company, White Knight Imaging, was centered around digitizing home movies and photographs. In 2009, we change our corporate structure to become White Knight Productions LLC and switch our focus to producing marketing videos.
We are the first company to graduate and move out of the business incubator in Binghamton, NY.
We hire our first two employees.
We produce our first TV commercials for Broome County Board of Elections, Traditions at the Glen, W&W Nursery, and Oakdale Mall.
Our First Telly Award
We win our first Telly Award for our work with New York State Stop DWI, a statewide awareness campaign that included TV and radio commercials, billboards, and signage.
Elevating Our Profile
We officially become a corporation.
We win our first Addy Award for our digital advertising campaign for SUNY Cortland.
Elin is accepted into the ‘Count Me In’ program in NYC for women business owners.
We move into a new office at the WSKG Studios. Check out this throwback video of us ripping up the carpet in our new place!
Launching WKP-TV
We are awarded a Broome County Citation from Broome County Executive Debra Preston for the launch of WKP-TV, an online series that highlighted local arts, restaurants, and experts sharing knowledge about topics such as gardening, cooking, decorating, and more!
Maines Commercial
We are hired to produce a commercial in honor of the renaming of the Floyd L. Maines Veterans Memorial Arena. This is one of our biggest productions, to date. The commercial is a huge success and we are honored by the American Advertising Federation.
Goldman Sachs 10KSB
Elin completes the Goldman Sachs 10,000 Small Business program.
We move to our current address and shift our focus to servicing national clients.
Certified Woman-Owned
We receive our New York State WBE Certification.
We are hired by NYSERDA to film a competition called 76 West that brings together innovative clean energy companies in the Southern Tier to compete for cash prizes and an opportunity to work with the state. This is the largest in-person event we film and help produce, to date.
Helping Our Clients Succeed
Our video helps the Village of Owego win their pitch for $10M in economic development funds.
From Cellphone Screens to Stadiums
We launch our virtual studio that allows us to record high-quality footage anywhere in the world via a smartphone.
Our videos help SUNY Cortland achieve 75% of their 3-year fundraising goal in just 3 months. This culminates in one of our videos playing at MetLife Stadium.
The World Shuts Down
Our team transitions to a smaller office and goes fully remote (never to turn back).
The Javits Center hires us to document the historic moment of their facility converting into a hospital to treat COVID patients.
We find creative ways to support our clients virtually, including an online Gala for the Rubin Museum, Annual Conference for ICIC, and Literacy Summit for LaundryCares Foundation.
Increasing Our Reach
We sign our first Fortune 100 client.
We start our podcast, Amplify, to interview other industry experts about tips and tricks to increase your visibility.
Playing Bigger
Elin completes the Merck Drexel Advanced Leadership Program for Diverse Suppliers.
We join the Diversity Alliance for Science and attend the Billion Dollar Roundtable.
Goldman Sachs hosts their semi-annual conference for graduates of the 10KSB program in Washington, D.C. Our team is brought in to record the events of the conference and run a video booth where attendees are interviewed and videos are edited in real time. Our videos play on the Jumbotron at National Stadium.
Rebranding to Riveo Creative
We complete a rebrand and rename the company to Riveo Creative.
We make a firm commitment to sustainability and apply for our first EcoVadis rating.
We become WBENC and WOSB certified.
Our videos for SUNY Cortland play in Yankee Stadium and on the Yankee YES Network.
From Humble Beginnings to Wild Success (and Everything in Between!)
Introducing White Knight Productions
Fun Fact: The original company, White Knight Imaging, was centered around digitizing home movies and photographs.
In 2009, we changed our corporate structure to become White Knight Productions LLC and changed our focus to producing marketing videos. We were the first company to graduate and move out of the business incubator. And we hired our first two employees during this time!
Big Moves
We officially became a corporation in 2012 and Elin was accepted into the ‘Count Me In’ program in NYC for women business owners. We also moved into a new office. Check out this throwback video of us ripping up the carpet in our new place!
Goldman Sachs 10KSB
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NYS WBE Certified
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Launching Our Virtual Studio
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Our First Fortune 100 Client
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