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Education image of a young woman holding a notebook standing in front of a college building.

Showcasing Excellence: Video Strategies for Higher Education Marketing

Video content plays a vital role in engaging students and alumni, strengthening learning experiences, and enhancing your reputation.

Increase Applications

80% of prospective students who planned to attend an online university said that watching an online video influenced their application. (Google)

Boost Enrollment

68% of prospective undergrads say that videos were an influence on their final decision. (Keystone Education Group)

Reach Students

97.8% of US internet users aged between 18 and 24 consider themselves to be digital video viewers. (eMarketer)

Popular Types of Videos for Education

Student Recruitment Videos

Attract prospective students with videos that explore the campus, facilities, and academic departments, giving them a sense of the university’s atmosphere and culture.

Fundraising Videos

Raise funds for student scholarships, educational experiences, and more. Showcase your institution’s impact, achievements, and future goals, urging donors and alumni to invest in its success.

Academic Showcase Videos

Highlighting ongoing research, academic achievements, and publications can enhance your university’s reputation and attract both prospective students and faculty.

Examples of Education Videos

Our Videos Get Results

Delve into a real-life case study to witness the passion, creativity, and meticulous attention to detail that define our approach. For this project, we worked with SUNY Cortland’s office of Institutional Advancement to raise money for their 5-year campaign.

View Case Study

Join our Community of Happy Clients

“The Riveo Creative team was collaborative, brought ideas to the table, listened carefully and took direction and feedback well. They were also pleasant, organized, quick to respond to any communication and met our deadlines.”

Tracy Rammacher

SUNY Cortland

“Riveo’s talented team was very open to taking a collaborative approach with our team from the early planning stage to delivery of the final series of short videos. I highly recommend Riveo Creative to any academic institution desiring a high-quality product at reasonable cost.”

Debra Eichten

Cornell University