In the world of business, staying relevant and impactful requires constant learning and adaptation. Over the past 15 years, our company has embraced this journey, transforming not just our services and brand, but also our core values. This article explores 15 key lessons we’ve learned, from the importance of sustainability and building strong relationships to the power of strategic partnerships and a healthy work-life balance. Join us as we delve into the experiences that have shaped who we are today!
Embrace Evolution
Change can be scary, but in business it’s needed. Throughout the years, our company has had many evolutions from expanding our services, to reimagining our look. In 2023, our Riveo Creative rebrand was our biggest change yet. We felt like our evolution over the years outgrew our old branding and no longer resonated with us. Now we all love the Riveo brand and are excited to see how we can evolve in the future!
Be The Change
When we decided to put sustainability at the forefront of our business, we weren’t sure how much impact we could make as a small business. 99.9% of all businesses in America are small businesses, so together we can make a HUGE impact. Whatever you’re passionate about, no matter how big or small your company is, you can help make positive change!
Relationships First. Always.
We believe that taking the time to build real relationships with our clients and the people in our network is one of the most valuable things we can do.
Support Small Businesses…
Along with networking, we’re passionate about supporting other small businesses. We’ve been fortunate to work with different organizations to tell small business stories and it’s one of our favorite things to do!
…Especially Women and Minority-Owned and Economically Disadvantaged
Where we spend our money matters and, when possible, we are intentional about where we’re spending ours.
Fail Forward
Failure tends to have a negative connotation, but that really isn’t the case. It might feel discouraging when an idea doesn’t work out the way you think it will. But ultimately if you replace the word “failure” with “learning experience” it completely changes your perspective on a situation. With each setback, you have the opportunity to learn so much and pivot your approach. Over 15 years, we have faced many challenges and “failures” but without those “failures” we would never be the company that we are today.
Dream Big
When we started our company, we thought our clientele would always be local. We never imagined that the majority of our clients would be all over the country!
Teamwork Makes the Dream Work
Although we have a vast network of talented videographers and other marketing professionals, our core team is essential to our business. We take a collaborative approach to every project which brings in unique perspectives and ideas. Additionally, having a core team helps our clients feel comfortable and confident in trusting us to understand and execute their vision.
Every company should have CCO’s (Chief Cuteness Officers)
In 2023, we appointed two CCO’s – Mona and Goose. Mona and Goose are two highly qualified professionals who bring joy to our team every day!
Quality First
There are hundreds of marketing companies out there that can make you content, but that doesn’t mean it will generate results. One of the skills we pride ourselves on is strategic storytelling. We create content with a purpose that will leave an impactful impression on its audience.
Live Your Values
During our rebrand, we took the time to really define our core values. Not only do they guide how we act and grow as a team. They also help us find clients and partners who share our vision. This opens up more opportunities to work on projects that we’re passionate about!
Find Strategic Partners
It’s tempting to think we have to figure everything out all by ourselves. However, working with other like-minded business partners is not only more fun, it also makes good business sense. Finding companies with services that compliment ours (and values that reflect what we believe) makes us a force to be reckoned with.
A Good Work/Life Balance Is Essential
Downtime is important for our employees’ health and creativity. We pride ourselves in providing excellent benefits. And we also strongly believe in the right of all of our team members to unplug after work hours.
We Win Together
Success is about finding wins for our team, our clients AND the impact on the world around us. Using that holistic vision as a guiding light helps keep us focused and moving in the right direction.
Stand Behind Your Clients
We’ve been fortunate to attract such amazing clients. Working with them to tell their stories is truly an honor. Throughout our 15 years, we’ve worked with so many inspiring companies that allow us to help make an impact on the world. Whether it’s telling small business stories, helping fundraise for a good cause, or helping recruit the right people for a company, we love helping our clients accomplish their missions.
