At Riveo Creative, we’ve always believed that the best stories don’t just talk about change—they create it. That’s why we’re thrilled to share some exciting news: Riveo Creative is officially a member of 1% for the Planet, committing to give 1% of our annual sales—not just profits—to support environmental causes.
Why We Joined
As a small business, we know the impact of every choice we make. Whether it’s selecting a diverse team of collaborators, finding the perfect angle for a client’s video, or refining our own processes, we believe the little things add up to something big. It’s this belief that led us to make sustainability a cornerstone of our work.
Over the past few years, we’ve been rethinking what it means to run a creative agency responsibly. We’ve found innovative ways to minimize waste, like reusing video kits and embracing remote production to reduce travel emissions. We’ve started tracking our energy usage and introduced quarterly data management days with a goal to decrease our digital waste.
Joining 1% for the Planet felt like the natural next step. It’s a way to formalize our commitment, stay accountable, and connect with a global network of businesses that care as much about the planet as we do.
Small Steps, Big Ripples
We often talk about the “ripple effect” in storytelling—that one compelling idea can spark action and inspire change. We see sustainability the same way. While our journey started small, those first steps created momentum. Today, our entire team is part of the effort, from brainstorming greener production methods to co-creating policies that reflect our values.
As members of 1% for the Planet, we’re excited for the ripples to extend even further. This isn’t just about writing a check (although we’re proud to do that too!). It’s about making environmental responsibility part of everything we do—how we work, who we work with, and how we help our clients share their own sustainability stories.
Why It Matters
Currently, only 3% of total philanthropy goes to the environment, and businesses contribute just 5% of that. Those numbers are far too small for the challenges we face. That’s why organizations like 1% for the Planet exist—to increase giving and channel it toward real, on-the-ground action.
Kate Williams, CEO of 1% for the Planet, puts it best: “The planet needs bigger support than this, and our growing network of business members are doing vital work to increase giving and support on-the-ground action.”
We’re proud to stand alongside thousands of other businesses in this effort. Together, members of 1% for the Planet have raised millions of dollars for vetted environmental organizations doing incredible work around the globe.
What’s Next
For us, this is just the beginning. We’re currently reapplying for our Ecovadis certification, aiming for Bronze status. We’re also exploring new ways to integrate sustainability into our services and amplify the stories of other forward-thinking organizations.
Our hope is simple: to inspire others. If we, a small business based in upstate New York, can make a meaningful impact, then anyone can. Because at the end of the day, every small step we take—every ripple—brings us closer to a healthier planet.
Join Us
We’d love for you to join us on this journey. Whether you’re a client, partner, or fellow small business, there are so many ways to make a difference. Let’s collaborate, innovate, and create a future we can all be proud of.
Learn more about 1% for the Planet and how you can get involved.
