Empowering Causes: The Role of Video in Nonprofit Advocacy and Awareness
Video content is an invaluable tool for raising awareness, engaging supporters, sharing impact stories, and promoting fundraising efforts.
Increase Donations
57% of people who play nonprofit videos go on to make a donation. (Nonprofits Source Social Media Giving Statistics)
Expand your Reach
51% of people are more likely to share video with their friends than any other type of content. (Wyzowl Video Marketing Statistics)
Spend Wisely
68% of marketers report video has a better return-on-investment than Google Ads and 74% of marketers report video has a better return-on-investment than static imagery. (Biteable State of Video Marketing)
Popular Types of Videos for Nonprofits
Fundraising Video
Promote specific fundraising campaigns, highlighting the urgency and importance of supporting the cause. Explain how each donation, no matter the size, contributes to creating a ripple effect of change.
Impact Stories and Testimonial Videos
Share powerful testimonials from individuals whose lives have been transformed by your organization’s efforts.
Mission Video
Explain your nonprofit’s mission, values, and long-term goals, fostering a sense of connection with potential donors and supporters.
Examples of Nonprofit Videos
Join our Community of Happy Clients
“Tioga Opportunities, Inc. has had the pleasure of working with Riveo Creative on a couple of video projects. The staff has been great to work with, receptive to our ideas, and able to take our vision and make it happen. We have received many positive comments/reactions to both videos that aired on local TV stations. They were also flexible in pricing, as we are a not-for-profit organization, which was greatly appreciated. I look forward to working with them again soon!”
Maureen Abbott
Tioga Opportunities
“I have had the pleasure of working with Riveo Creative for several years. In that time they have helped to bring a variety of our marketing visions to life including a digital annual report, video success stories of our work and assistance in how to utilize social media to support our mission. As a company that seems to be continually striving for innovation and new ways to support its customers, I recommend giving them the opportunity to help you communicate your message.”
Lori Accardi
Catholic Charities of Broome County
