Building Brand Awareness: A Case Study with Komodo Health
More Engagement on Social Media
Higher Number of Impressions
Increased Video Views
01.
Context
To showcase their expertise and establish thought leadership within the healthcare and life sciences industry, Komodo Health collaborated with our team to produce a thought-provoking video series called For The Health Of It.
In this series, Komodo brings together experts to have conversations about important topics and trends in the healthcare industry. The interviews shine a light on some of the challenges that the industry is facing, all in the hope that they begin solving these issues.
It’s a knowledge-sharing exercise and that in and of itself is incredibly valuable when you’re talking about an industry like healthcare.
Watch the video to hear directly from our client – Adrienne Sabilia, the Director of Content Strategy at Komodo Health.
02.
Our Approach
To reach experts across the country, we filmed the conversations remotely. Each interview lasted about 20-30 minutes and was conducted in a conversational style to ensure authenticity and engagement.
Komodo embraced our philosophy of stretching and re-using content as much as possible. From a single video recording, we created multiple types of content for Komodo’s social media platforms and blog.
Benefits of Thought Leadership
- 64% of buyers say that an organization’s thought leadership content is a more trustworthy basis for assessing its capabilities and competency (New York Times).
- 47% of survey respondents engage with 3-5 pieces of content before talking to a salesperson (New York Times).
- 65% of buyers say thought leadership significantly changed the perception of a company (New York Times).
Want to check out For The Health Of It?
Head on over to Komodo’s YouTube channel to view the series!
03.
Outcomes
As we developed new episodes, we looked at the video metrics to understand how it was performing. For better engagement, we evolved the series and played with video length. Instead of creating a two-part episode (each part clocking in around 5 minutes), we edited the conversation into one long episode and created a series of short socials to direct traffic to the full episode.
In total, the thought-provoking conversations showcased Komodo Health’s deep industry knowledge and their commitment to addressing critical challenges. This positioning solidified their reputation as a leading authority in healthcare and life sciences.
Results
- 13.5% increase in impressions
- 38% more engagement on LinkedIn and Twitter posts
- 19% more video views
