Brand & Content Strategy
Your winning content strategy starts with a deep dive into your brand, unveiling the secret sauce that is unique to your company. This is the foundation onto which we’ll build your roadmap. From here, we create content that your ideal customer seeks out, so that you remain seen as a leader in your field, and are top of mind at the exact time your customer is ready to make a purchase. Our strategic plans take both the head and the heart into consideration so you can maximize your ROI while still being true to your brand.
Leave the Heavy Lifting to Us
You’re busy running your business and doing what you do best, so let us help with marketing content that is designed to get results. We can work with your team in either a done-for-you or done-with-you approach. Put your mind at ease about keeping up with your content, website and customer outreach. Let us lead the way so you can focus on serving your customers.
Increase your Market Authority
Whether you’re trying to achieve more sales, better job applicants, or higher rates of retention and employee engagement, the key lies in your story, how you’re expressing it and where you are sharing. Staying top of mind with your ideal audience is our goal, but how we get you there is unique to your company, goals and competitive landscape. We’ll create the roadmap for you and act as your guide every step of the way.
Our Strategic Process
1. Brand Workshop
Your key stakeholders will enjoy this interactive brand workshop, which is the cornerstone of our process. Together we’ll peel back the layers, revealing details about your company’s essence, culture, Unique Value Proposition, customers and competitive landscape.
2. Marketing Plan and Video Treatment
Whether you are planning on your marketing for next quarter, or making your company’s intro video, you need a plan that is based on your unique brand, goals and situation.
3. Content Creation and Implementation
Our sustainable approach helps you maximize your investment, and our commitment to measurement and analytics ensures that your content will continually be tweaked and improved to resonate more closely with your ideal client.
Frequently Asked Questions
What is a content strategy and why do I need one?
It’s not new information that businesses need to have a digital presence. But knowing what content to post, where to post and how often to post are all questions that need to be addressed. In order to create a content strategy for your business we’ll first conduct our brand workshop, then we’ll do some research and competitive analysis, and come back to you with a comprehensive plan. This plan will be assessed and tweaked periodically, to ensure that you’re getting the best results.
What kind of topics will we cover in the workshop?
We’ll cover a lot of ground in the time we have together. While we personalize each session, some topics that we always cover include: your “why”, your audience’s demographics and psychographics, your marketing SWOT analysis, your competition, your unique value proposition, and how you measure success.
There is so much content out there. How can I differentiate my business?
The best way to stand out is to be yourself. It may sound simplistic, but when you share your story in a way that’s authentic you will naturally draw people in who resonate with your company and your brand. We can guide you through how to share that story, how much of it to share, and where to share it.
Who from my team should attend the brand workshop?
We have run successful brand workshops with as few as 2 people and as many as 20. For most organizations you will want to invite your leadership team and key stakeholders. You also may wish to include a business coach, one or two customers who know you well, or a prospective customer who has knowledge of your brand but who has not yet made a purchase. Those different perspectives about how your brand is perceived can be valuable as we shape our messaging.
How long before I start to see results?
The timeline for seeing results can vary widely based on factors such as your industry, target audience, content quality, consistency, competition, and the platforms you’re using. Generally, it takes time to build brand awareness, trust, and a loyal audience.
In the short term (a few weeks to a few months), you might notice increased engagement and traffic. Medium-term (several months to a year) efforts can lead to improved search engine visibility, audience growth, and possibly some lead generation. Long-term (a year or more) strategies often yield stronger brand authority, higher organic search rankings, and a more substantial, engaged audience.
Remember, content marketing is an ongoing effort, and results compound over time. Consistency, adapting to feedback, refining strategies, and staying current with industry trends are crucial for sustained success.
How will I know that my content and marketing strategies are successful?
Each business will have its own Key Performance Indicators (KPIs) that will indicate success. For some, there may be a button that leads directly to a sales page, and we’ll be tracking the percentage of people who click onto the page, who stay on the page, and who engage with the call to action (CTA) button. Others may be measuring newsletter signups, event attendance, or even engagement from a very specific type of customer. Whatever your specific KPIs, you can be sure we’re paying close attention!
Join our Community of Happy Clients
“We worked with the team at Riveo on a series of videos for our website, YouTube page and social media. The videos turned out great, and one of the reasons for this is the approach that Riveo took. They met with members of our leadership team and asked questions that were designed to spark discussion around our mission, our customers and our long-term goals. The information from that session informed the types of videos we made and how we told our story in those videos. They also created a content calendar and social media posts that we could use and assisted in setting up our YouTube channel. We got enough social media content for three months from one video shoot, and I will be able to use content for recruiting for much longer. I recommend the Riveo team to anyone who’s looking for support with marketing and content creation. Their quality was great and the service was much more than I expected!”
Jennifer Nichols
GreenWeaver Landscapes
“The Riveo team led a brand story workshop with our Leadership Team which resulted in the development of a cohesive “story” that explains what we do (which is a challenge, because our services are so broad). After the interactive workshop, the Riveo team took the reins in producing a video that tells our story authentically, through the voices of TOI’s leadership and customers. Tioga Opportunities, Inc. is very pleased with the end result and highly recommends Riveo for all your marketing and branding needs.”
Maureen Abbott
Tioga Opportunities, Inc.
