Social Media Content Creation
Social media is your opportunity to connect with audiences, build loyalty, and grow your brand. High-quality, consistent content can set you apart, letting you share values, showcase expertise, and engage authentically. Whether you want to boost awareness, drive engagement, or launch a new service, social media makes a lasting impact.
Social Media Made Simple
We take the guesswork out of social media. From strategy development to content creation and scheduling, our team crafts posts that resonate with your audience and match your brand’s voice. Choose a full content calendar with scheduled posts or ready-made content for you to share. We tailor our services to fit your needs, making it easy to share your story in a way that’s meaningful, effective, and uniquely yours.
Our Social Media Content Creation Process
1. Discovery & Strategy Development
We begin by learning about your brand, goals, and audience through a discovery session. This phase includes reviewing any existing content, understanding your brand’s voice, and identifying the objectives you want to achieve on social media. Based on this insight, we develop a tailored content strategy and a content calendar that aligns with your vision and target audience.
2. Content Creation & Design
With a clear strategy in place, our team starts crafting the content. We write engaging social media copy and create eye-catching graphics and videos that speak to your brand’s unique style. Each piece of content is carefully designed to maximize impact and drive engagement, ensuring it’s suited for each social platform.
3. Scheduling & Delivery
Once your content is created, everything gets shared for your approval and final tweaks are made. If you’d like us to post on your behalf, we can schedule the content using your preferred scheduler (for an additional cost). If you’d rather post independently, we’ll provide you with everything ready to go, following your calendar. Throughout this phase, we monitor metrics and adjust as needed to help meet your goals.
Frequently Asked Questions
What kind of content can you create for our social media channels?
We specialize in creating engaging and impactful social media content, including written copy, graphics, and videos. Our team can craft content that captures attention and resonates with your audience across platforms like Instagram, Facebook, LinkedIn, and more. We work with you to ensure every post aligns with your brand’s vision and objectives.
How do you handle content scheduling and posting?
For clients who prefer hands-off posting, we offer scheduling and posting services through a content scheduler (for an additional fee). We can create a strategic content calendar and manage the scheduling process, so your content goes live at the optimal times.
How do you develop content that fits our brand’s voice and style?
Understanding your brand’s unique voice and style is key to our process. We start with a brand discovery phase where we get to know your goals, values, and audience. This may involve reviewing existing content, interviews, or style questionnaires. From there, we tailor every piece of content to authentically reflect your brand and connect with your audience.
Can you manage our social media accounts or just provide the content?
While we don’t handle full account management—such as follower engagement or responding to comments—we offer flexible options for content creation. We can handle the complete strategy, from creating a content calendar to delivering posts, or we can simply provide you with ready-to-use content. This flexibility ensures you get the support you need based on your budget and goals.
How do you measure the success of social media content?
Success is measured by your specific goals, whether that’s engagement, reach, or conversions. We’ll work with you to define key performance indicators and provide insights on metrics like likes, shares, comments, and more. Our goal is to ensure that your content drives meaningful results that align with your objectives.
How involved will we need to be in the content creation process?
We offer flexibility in the level of client involvement. If you’d like a hands-off approach, we can take care of everything from content planning to posting. For those who prefer more input, we can collaborate closely at each stage, allowing you to review and approve content as it’s developed.
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Sarah Ginand
Strategic Marketing Consulting, LLC
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Dr. Nkem Okeke
Medicalincs
