Building a Culture of Safety: A Case Study with Vesper Energy
High-quality videos on an accelerated timeline
Two videos from one shoot, maximizing ROI
Strengthened brand image
01.
Context
Safety is paramount when working on a solar site. To ensure the well-being of their employees and other stakeholders, Vesper Energy needed to provide comprehensive safety training in a video that covered all of their safety protocols.
With less than four weeks to put this video together, Vesper Energy sought a partner who could quickly create engaging videos that would reinforce their commitment to safety and reduce risk.
“Whether you’re there for a tour or you’re perhaps there as a part of our company or a board member, you just really feel the elevated level that Vesper is bringing to this project and the professionalism that Vesper brings to its work in general.”
Play the video to learn more from our client – Jaclyn Friedley, the former Director of Corporate Communications and Community Affairs at Vesper Energy.
02.
Our Approach
To highlight their safety protocols, we conducted on-site interviews with key personnel. Our team also filmed B-roll footage of the solar site and equipment to provide a comprehensive visual narrative.
Additionally, to include employees who were unable to be on location, we utilized remote video to include their unique perspectives.
Benefits of Training & Safety Videos
- Standardization: Ensures consistent training across all employees or stakeholders
- Culture Reinforcement: Reinforces company safety culture and values
- Engagement: Provides interactive and engaging learning experiences
03.
Outcomes
The videos effectively communicated safety protocols for visiting the solar site to employees, board members, and the community.
By delivering these videos on a tight deadline, we helped Vesper Energy address their immediate needs and strengthen their commitment to safety. The dual-purpose nature of the videos not only served as a valuable training resource but also elevated their brand image with a professional public-facing video.
Results
- Increased safety compliance
- Improved brand image
- Positive return on investment
